GLENVIEW — Suzy Olds has worked in the field of engineering for most of her adult life. Currently a professor and the Assistant Chair of the Biomedical Engineering Department at Northwestern University, Olds is no stranger to solving problems.
That’s why when she found herself experiencing a personal problem several years ago that had to do with her lack of sex drive, Olds did what she knows how to do best: research it and find a solution.
With the solution came an added bonus: After Nine Tonight, the relationship wellness company she and her husband, Doug, launched four months ago.
“Lack of sex drive in women is a very common problem for married couples,” said Olds, who lives in Glenview with Doug and their two children. “Women are multitasking, working, taking care of our children, and by the end of the day our minds are really cluttered. We are thinking, ‘What’s for dinner tomorrow?’ or ‘I can’t believe my child is having this problem at school,’ and with so much mental clutter, sexual thoughts get squeezed out of the picture. Men don’t have that problem.”
After Nine Tonight offers two tools to help parents reignite the spark in their relationship: a website that informs and encourages busy moms who might have low sex drive and a series of short romantic movies to help moms quickly and efficiently get in the mood.
“This isn’t pornography,” said Olds, who holds a Ph.D in chemistry from the University of Michigan. “These are tasteful 15-minute videos that include the elements females want to see: a romantic story between a committed couple.”
“We favor implied nudity over explicit nudity,” said Doug, also an engineer by trade, who additionally holds an MBA from Kellogg and who has been involved with multiple start-ups and small companies. “The episodes have a plot, which ends in an arousing scene, with sex left to the imagination.”
Olds said she came up with the idea for After Nine Tonight when she visited her doctor eight years ago to talk about her lack of sex drive.
“She had no solutions to offer, so I began researching it on my own and found that cognitive arousal is very important in getting women mentally in the mood for sex,” she said. “Women need to start thinking sexually and the way to do that is visual, through movies.”
Written, produced and directed by the award-winning Chicago-based multimedia production company, The Michael Group, the Old’s tested the pilot episode on sex therapists and physicians, including Dr. Jane Oh, an Arlington Heights OB/Gyn.
“’I have no libido’ is a common complaint I hear from my patients who have kids,” said Oh, who lives in Glenview with her family. “Part of the treatment of this, which is called hypoactive sexual desire disorder, is fantasizing about sex, and these videos will help women do that.”
Oh said she doesn’t recommend pornography to her patients because it can be offensive, and instead tells them about After Nine Tonight.
Doug said the point of After Nine Tonight is not just for sex itself, but to help a couple’s relationship grow stronger.
“If intimacy stops, couples start to grow apart and it becomes a wedge in the relationship,” he said. “It’s a vicious cycle that can lead to emotional separation, unhappiness and in some cases cheating and divorce.
After Nine Tonight videos are available to rent or for purchase on a DVD through the company’s website, afterninetonight.com.
“It’s important for a women to feel highly desired, and that she is arousing passion in a man,” said Olds. “That’s what helps cognitive arousal.”
“Women watching this will see that they can still maintain their sexuality in a safe relationship,” Oh said.